Welcome to Week Five of our masterclass! This week we're covering how to analyze the interviews you've conducted, how to find common themes, and how to use an affinity diagram.
Here's this week's video that explains the learning objectives and provides a guide for how to analyze your interviews:
In regards to affinity diagrams, I really like this tool not just for analyzing in-depth interviews, but also for brainstorming sessions and other types of research. Here are a few articles that explain affinity diagrams and their benefits:
Attached below are three interview transcripts based on our ongoing case study company, Techie Co. Your assignment this week is to review the transcripts and perform some analysis, using the method I explain in the video. The slides I use in the video are also attached.
As always, the assignment is due in a week, specifically Monday, May 16 at 12:00 PM Pacific. Be sure to also review and comment on at least one other member's analysis.
Please let me know if you have any questions, and I hope you like practicing these analysis skills!
Best,
Chad
@Jordan Adler, @Gauri Ahuja, @Inah Arthasarnprasit, @Sami Atieh, @Niraj Bhandari, @Candice Blackwell, @Pam Bloom-Pugliese, @Jodi McDowell, @Sarah Butler, @Shawn Clark, @James Cook, @Shashil R Dalvi, @Leonardo De Stefanis, @Michael DiPierro, @Kristen Ditsch, @Troy Drewry, @Andy Eunson, @Annabella Flores, @Maureen Gallagher, @Samantha Garrels, @Robert Gibson, @Noel Gomez, @Agnes Haber, @Carla Huff, @Shelby Isert, @Leslie Jackson, @Kartik Kakria, @Steve Kalnitzky, @Seema Kathuria, @Simran Kohli, @Praveen Koya, @Ayush Kumar, @Benny Kuo, @Will Kuo, @Keren Liran, @Dhanapal Manickam, @Joy McCaffrey, @Alicia McCallen, @Reilly McClure, @Natalya McLane, @Natasha Menon, @Paresh Mistry, @Kelly Monson, @Emma Montgomery, @Emily Nilson, @Amanda Nott, @Matt Ortiz, @Laura Patrick, @Jennifer Pfannstiel, @Jeff Platzer, @Robert Powell, @Steven Price, @Jeffrey Raugh, @Denise Rigoni, @Nancy Rourke, @Chantelle Sampat, @Joerg Schaffer, @Vija Seshadri, @Renu Sharma, @Yusuf Siregar, @Jenny Smith, @Sheridan Snyder, @Dave Stadler, @Tyler Steben, @Vincent Thilly, @Tiff Ting, @Randy Tomes, @C TB, @Cintia Trigonopoulos, @Francis Trudeau, @Daniel Turner, @Laisvune Valackaite, @Brandee Williams, @Alice Yang, @Mohamed Younsi, @Saba Younus, @Linda Zid
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Chad Eckes
CEO & Founder
C Squared E, LLC (www.csquarede.com)
Minneapolis MN
chad.eckes@csquarede.com------------------------------