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If you never ask, you’ll never know.
No one wants to hear why their product got left in the corner but Win/Loss analysis is an essential (often neglected) aspect of listening to your market.
61% of organizations don’t have a W/L program. Maybe they hit heavy sales resistance? Or perhaps it's a bandwidth issue? Either way, let’s make sure you're not among that number. Here are some key resources for winning with Win/Loss:
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