Foundations Action Guide: NIHITO Visits

By Georgina Donahue posted 07-11-2024 11:48 AM

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It's time to listen and learn: NIHITO visits

Talking to the market is what many consider the highlight of their role as product professionals, and it’s crucial for business success. This quarter, aim for 10 NIHITO visits to deeply understand your market.

Engage with:

Your customers

Competitors' customers

Evaluators

Potential customers

What to do now:

Send out requests for 30-minute interviews, limiting to under 10 at a time and adjusting based on acceptance rates. Utilize scheduling tools like Calendly for ease. Make your plan with winning request strategies and email templates from peers.

Prepare 6-8 open-ended and high-gain questions for each meeting, ensuring focused and productive discussions. Explore 10 recommended questions here and peer favorites here.

Capture interview insights; your peers like AI tools like Fathom or Otter for transcription. Then analyze your data for common patterns (Dovetail and Miro are popular tools with your alum cohort). An affinity diagram can help you surface interview themes.

Guarantee Success:

Your peers are NIHITO experts - and generous with their knowledge. Find NIHITO success stories, how to work with sales for customer interviews, internal NIHITO advocacy and tactics for talking to potentials.

Embrace this opportunity to bring your product management skills to life and truly connect with your market—let's make these NIHITO visits your most rewarding project this quarter.

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