Now that you've completed the Focus course, let's apply what you learned using the Strategy Matrix.
Why the Strategy Matrix?
The Strategy Matrix helps your organization synchronize on four key product strategies to win market share. These will guide your investment choices and align them with your company's strengths, priorities, and objectives.
Next Steps:
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Invite your product team to this exercise: Complete the matrix based on the most reliable market data and align with the existing roadmap. This forms your implicit strategy, reflecting the market's direct feedback.
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Involve your leadership team: Have them fill out the Strategy Matrix independently. This will capture the explicit strategy - revealing where they think the company should invest.
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Compare and Discuss: Analyze both versions. If your teams agree on priorities, move forward confidently. If not, it highlights strategic misalignments between product and executive groups, pinpointing where discussions are needed to align your teams.
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Focus your efforts: Avoid the "peanut butter" strategy—spreading your efforts too thinly across many approaches. Instead, select just four out of the sixteen boxes in the Strategy Matrix to concentrate your resources effectively.
Don’t shy away from direct discussion about strategic disconnects - it’s the first step to convert ideas into investments. When you’re done, you will have a strategic North Star: a clear and validated lens through which to filter your product ideas and opportunities.
Guarantee Success: