With your Launch Strategy mapped out, it's time to assemble a motivated team with a shared goal. Including key functional reps ensures expertise, coordination, alignment, and resource allocation.

Who Should Be on the Launch Team?

• Launch Owner: The person accountable for the entire launch, coordinating the plan and strategy, and serving as the decision-maker and problem-solver to keep the launch on track.

• Executive Sponsor: A senior leader (significantly impacted by the launch) who provides guidance, removes barriers, and ensures alignment with business goals.

• Functional Area Reps:

• Sales: Provide market condition insights and ensure sales readiness through training and materials definition.

• Product: Define product features & benefits, coordinate with development, and provide product training.

• MarComm: Design compelling marketing campaigns to convey the product value proposition. Coordinate with sales and product teams to ensure consistent messaging.

• Support: Prepare support teams, develop documentation, and ensure readiness to handle customer issues.

• Development, Delivery, Legal, Finance: These roles may also be crucial for logistics, compliance or budget, depending on your product and organization.

• Project Manager: Manages the schedule, coordination, commitments and supports the Launch Owner.

Bringing the Team Together:

Hold regular, short, stand-up meetings led by the project manager. Commit to ending on time and follow the motto, "Report here, solve elsewhere." In each meeting, confirm launch readiness by asking participants: What have you accomplished? What’s next? Any obstacles? What do you need?

Guarantee Success:

Ask Compass for detailed examples and responsibilities to better understand each team member. If you find yourself as the launch owner, lean into tacit leadership principles, regardless of your title. 

As you assemble your team and put these practices into action, you're setting the stage for a successful launch. Stay focused, communicate clearly, and lead with confidence—let's make it happen!