Define Your Target: To effectively define a target, focus on understanding your audience rather than your organization's needs. By identifying who you're trying to serve, what problems they face, and why they face these challenges, you can create more powerful and relevant support that truly resonates with them.  

Reframe Market Problems: Use “How Might We” statements to move beyond obvious solutions and explore innovative ways to address user challenges. These statements will help you and your team reframe market problems and unlock new perspectives.  

Collaborate with Designers: Establish a shared understanding of the target users with your design team. Work together to map out user experiences and identify pain points, then envision an ideal future state for your product.  

Ideate and Evaluate: Engage in cross-functional ideation to actively leverage diverse perspectives, generate a wealth of fresh ideas, eliminate bias, and build organizational buy-in, driving the creation of innovative and widely supported product solutions.  

Provide Market-Focused Feedback: Offer constructive feedback during the design process that is rooted in market realities. This will help evolve the design work and align it with business goals.