Buyer Experience

Understand and document the buyer's journey for the key segments and buyers we have identified.

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Tools & Templates
Note: Tools & Templates are accessible by course completion. 
You will not be able to access templates that you haven't taken the course for.
Buying Process Worksheet Utilize this worksheet when looking to align the buying process with your selling process.
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PAC Discussions
User & Buyer Persona - Review and Strategic Importance PAC members share their experience in learning the buyer personas and experience.
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Articles, Blogs & Reports
2 Personas + 1 Buyer Journey: How to Align Sales and Marketing Around the Buyer's Needs Article: Walk through the steps of how to best approach a buyer's needs. This inevitably leads to collaboration between sales, marketing, and your personas so each role is able is effectively communicate their touch points to the client during their journey. 
  Inside the Buyers Mind Article: Gain insights into weighing different customer voices along with 12 ways to develop leadership confidence. This resource combines a series of articles written by different professionals covering a range of ideas and findings that relate to your buyers. 
  10 Tips for Getting to Know Your Buyers and Users Article: Check out this article that dives into 10 key points that you should consider when wanting to understand your customer to ensure that your product fits their needs.

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Videos, Webinar & Podcasts
The Buyers Journey Podcast: In this episode of ProgmaticLive, Rebecca Kalogeris, Pragmatic's VP of Marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negatives of a SaaS deployment strategy, as well as how to properly redefine your buyer's journey map.
Winning Buyers with the Brutal Truth Webinar: Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as "word salad?" It's no wonder there's a crisis of trust in technology marketing.
Making the Perfect Match: Adapting to Your Buyers' Process Webinar: In this webinar we'll discuss how to align a sellers' process to the buyers' process to ensure a perfect match. Larry Torri weighs in on this and provides his input based on his experience with newer sales trends and the strategies and techniques that go along with them. 
Pack a Punch with Powerful Buyer Personas Webinar and Podcast: Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas?

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