Buyer Persona

Sample Buyer Persona
A PAC member shares a completed sample buyer persona worksheet.

How To Consolidate When You Have Too Many Personas
Here peers share considerations and tips to consolidate your personas.

Market Segmentation Evaluation: Add yours!
How do you complete a Market Segmentation?

User & Buyer Persona - Review and Strategic Importance
PAC Members discuss and review the importance of exploring your Buyer Personas.

How to Navigate Buyer and User Personas When They Are The Same Person
Here PAC'sters offer insights on how to create a buyer and user persona when they are the same person.

Understanding Your Buyers
Article: Buyer Interviews are important, but understanding story data in aggregate is critical.

Personas: The Journey
Article: Here you'll learn the importance of building a buyer persona and why this may be the most valuable tool when trying to fully understand your customers!

Does Marketing Matter?
Article: Buyer personas are rewriting the rules about ROI. Check out how here.

Buyer Personas: How to Understand the Patterns of Buyers so You Can Turn Opportunities Into Conversions 
Webinar: In this product chat Mari Escalona-Juretic, senior product manager of Groupon joins us for a conversation on Buyer Personas and how to identify key patterns that help you turn insights into conversions.

Aha! and Pragmatic Principle Pairing Demo: Empowering Engineering Teams with Market and Persona Knowledge
Workshop Demo: Learn from Erik Johnson, knowledge base group manager for the tool Aha! on ways you can utilize Aha! to share persona and market knowledge that empower your engineering teams.

Dave Daniels Instructor Workshop: Market Segmentation Evaluation Worksheet
Ask The Expert: Instructor Dave Daniels gave us an in-depth analysis of how he would fill out the market segmentation evaluation worksheet, using member Ryan Crochet as an example. Check out this recording for a wealth of helpful tips, and Dave's experienced insights into the worksheet.

Pack a Punch with Powerful Buyer Personas
Podcast and Webinar: Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas.