Buyer Persona

Define the archetypical buyers involved in the purchasing of your products and services.

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Tools & Templates
Note: Tools & Templates are accessible by course completion. 
You will not be able to access templates that you haven't taken the course for.
Buyer Persona Worksheet Utilize this worksheet when developing your buyer personas and to document current situations, top of mind issues and other information.
  Example Buyer Persona Tap into this resource when looking for a completed buyer persona example along with key questions to ask when looking to identify their biggest obstacles. 
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PAC Discussions
Sample Buyer Persona A PAC member shares a completed sample buyer persona worksheet.
  How To Consolidate When You Have Too Many Personas Here peers share considerations and tips to consolidate your personas.
  Market Segmentation Evaluation: Add yours! How do you complete a Market Segmentation?
  User & Buyer Persona - Review and Strategic Importance PAC Members discuss and review the importance of exploring your Buyer Personas.
  How to Navigate Buyer and User Personas When They Are The Same Person Here PAC'sters offer insights on how to create a buyer and user persona when they are the same person.
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Articles, Blogs & Reports
Understanding Your Buyers Article: Buyer Interviews are important, but understanding story data in aggregate is critical.
  Personas: The Journey Article: Here you'll learn the importance of building a buyer persona and why this may be the most valuable tool when trying to fully understand your customers!
  Does Marketing Matter? Article: Buyer personas are rewriting the rules about ROI. Check out how here.

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Videos, Webinar & Podcasts
Buyer Personas: How to Understand the Patterns of Buyers so You Can Turn Opportunities Into Conversions Webinar: In this product chat Mari Escalona-Juretic, senior product manager of Groupon joins us for a conversation on Buyer Personas and how to identify key patterns that help you turn insights into conversions.
Aha! and Pragmatic Principle Pairing Demo: Empowering Engineering Teams with Market and Persona Knowledge Workshop Demo: Learn from Erik Johnson, knowledge base group manager for the tool Aha! on ways you can utilize Aha! to share persona and market knowledge that empower your engineering teams.
Dave Daniels Instructor Workshop: Market Segmentation Evaluation Worksheet Ask The Expert: Instructor Dave Daniels gave us an in-depth analysis of how he would fill out the market segmentation evaluation worksheet, using member Ryan Crochet as an example. Check out this recording for a wealth of helpful tips, and Dave's experienced insights into the worksheet.
Pack a Punch with Powerful Buyer Personas Podcast and Webinar: Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas. 

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