Buyer Personas: How to Understand the Patterns of Buyers so You Can Turn Opportunities Into Conversions
Webinar: In this product chat Mari Escalona-Juretic, senior product manager of Groupon joins us for a conversation on Buyer Personas and how to identify key patterns that help you turn insights into conversions.
Aha! and Pragmatic Principle Pairing Demo: Empowering Engineering Teams with Market and Persona Knowledge
Workshop Demo: Learn from Erik Johnson, knowledge base group manager for the tool Aha! on ways you can utilize Aha! to share persona and market knowledge that empower your engineering teams.
Dave Daniels Instructor Workshop: Market Segmentation Evaluation Worksheet
Ask The Expert: Instructor Dave Daniels gave us an in-depth analysis of how he would fill out the market segmentation evaluation worksheet, using member Ryan Crochet as an example. Check out this recording for a wealth of helpful tips, and Dave's experienced insights into the worksheet.
Pack a Punch with Powerful Buyer Personas
Podcast and Webinar: Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas.