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Events

Provide needed market and solution information to support marketing events such as conferences, trade shows and webinars.

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	Tools & Templates Note: Tools & Templates are accessible by course completion. You will not be able to access templates that you haven't taken the course for.
	Example Demonstration Script	Turn to this demo script to document problems uncovered during the interview process and demonstration opportunities within each.

	PAC Discussions
	Best Practices and Tips for Better Virtual Sessions	In this thread members discuss building a better virtual session.
	Facebook Live Events	This is for folks looking at Facebook Live Events best practices.

	Articles, Blogs & Reports
	Keeping Your Secrets: Responsible Counterintelligence in Action	Article: Engaging with individuals outside of your company is essential to product marketers and product managers. Representing your company at industry conferences, coordinating marketing webcasts, running customer or partner councils, engaging in professional networking events - the list of potential external-facing communications goes on.

	Videos, Webinar & Podcasts
	How We Built This: How I Build This: Higher Logic's Cross-Functional Adaption in the Face of Crisis	Webinar: In this installment of How I (We) Built This, PAC Founder (and Product Pro) Kate Zimmerman Cologna gives us an in-depth walkthrough of how HigherLogic managed to pivot and build a software, for free, in the time of crisis to address client needs. Check out the video and the accompanying report to learn how: - Daily standups can be key for cross-functional success - How Higher Logic simplified their sales process for this new offering - The true value of cross-collaboration
	Get the Most Out of Events as a Product Person	Webinar and Podcast: As a product person, you have no shortage of events to attend. So how do you get value out of attending them?

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