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User Persona

Define the archetypical users of your products or services.

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	Tools & Templates Note: Tools & Templates are accessible by course completion. You will not be able to access templates that you haven't taken the course for.
	Buyer & User Persona Examples	This is a collection of peer-generated user personas. All have been anonymized for privacy and serve as an excellent point of inspiration for those building out their first persona profile as well as those who want to validate/improve their existing personas.
	Refined User Persona Template	Tap this Design course resource when working with designers to create a fully-refined, research-based user persona.

	PAC Discussions
	User & Buyer Persona - Review and Strategic Importance	What are the importance of your User and Buyer Personas?
	How To Consolidate When You Have Too Many Personas	Here peers share considerations and tips to consolidate your personas.
	User Persona - Completed Template	Here a PAC member shares a completed User Persona worksheet!
	User Personas - Peer Examples	Members share their user persona examples on this "Show & Tell" thread.
	User Persona - How do you create them?	PAC members discuss their approach to creating user personas.
	RE: What was the first thing you did after training?	In this thread, a PAC member shares what she did with her process of making User Personas.
	How to Navigate User and Buyer Personas When They Are The Same Person	Here PAC'sters offer insights on how to create a user and buyer persona when they are the same person.

	Articles, Blogs & Reports
	How User Personas Bring Teams Together	What people want is to get their job done. It's not the product they need the most, they need results. I am not saying that the product is not important, I am a product owner, after all. It's just not the most important thing. Going even further, I'd say that understanding what people really need is the tricky bit; building the product is easy.
	Personas: The Journey	Article: Here you'll learn the importance of building a buyer persona and why this may be the most valuable tool when trying to fully understand your customers!

	Videos, Webinar & Podcasts
	Creating Powerful User Personas That Pack a Punch	Podcast and Webinar: Buyer personas are frequently constructed as snapshots that offer one-time, one-dimensional views of your buyer. But what if you could capture the dynamic nature of the buyer journey to create richer, more meaningful personas?
	Aha! and Pragmatic Principle Pairing Demo: Empowering Engineering Teams with Market and Persona Knowledge	Workshop Demo: Learn from Erik Johnson, knowledge base group manager for the tool Aha! on ways you can utilize Aha! to share persona and market knowledge that empower your engineering teams.
	The Difference Between User Personas and User Stories	Office Hours: In this session Instructor Cindy Cruzado talks user personas vs. user stories, positioning strategy and attribute mapping, decluttering the product roadmap and more.
	User Persona Creation -Where to Start?	Office Hours: In this session instructor Clarke Smith talks User Personas, Business Plan Frameworks, Product Profitability and more.

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