Launch

Plan, execute and measure effectiveness of strategic launches.

Launch problems are varied, and challenging for even a veteran Product pro. This bundle collects all the most valuable resources surrounding launches, and helps you navigate through yours.

Want more? Take Launch with us

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Tools & Templates
Note: Tools & Templates are accessible by course completion. 
You will not be able to access templates that you haven't taken the course for.
  Launch Status Report Use the Launch Status Report template as a starting point to develop your own Status Report. Components include win/loss ratios and goals vs. actuals.
  Segmentation Worksheet Track and manage your market segments with this worksheet - includes size, growth, competition considerations and more.
  Sales Tools Map Map your sales tools, requirements, and personas.
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PAC Discussions
Who should be owning the decision-making in a product launch? Ambassadors chime-in to share how they navigate decision-making within their own product launches.
  How do you use a Pragmatic Launch Scorecard? Here members share their methods in sharing their Pragmatic Launch Scorecard. 
  What Is The Ideal Product Launch Process? Here peers weigh in on how they approach a launch, ideal product functions and processes for getting buy-in from stakeholders.
  Sage Advice: What Drives a Successful Launch? Members share their experiences in this thread. Add yours!
  Best Practices for Training Resources in Launch What are your best training resources in launching your products? Members share theirs here. 
  Here's a Shared Product Stage Gate Checklist! Community Founder, Dom Lalisse, shares this Product Stage Gate Checklist for you to use in your launch. 
  How Do you Gather Early Adopters During Launch? Early adopters are critical in launches, check out this thread for advice on how to gain (and keep) your early adopters.
  Community Founder Ryan shared his own Launch Deliverable Framework We have a Launch Deliverable Framework for your use and inspiration.
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Articles, Blogs & Reports
The Three Dimensions of a Product Launch Article: The myth of the "product launch checklist" that will guarantee success is just that, a myth. Instead, it's better to approach a launch with a process.
  Building a Better Beta Article: This deeply instructive article argues that beta programs require a rigorous and methodical approach. Here, beta programs are broken up into three phases, with each stage having detailed tasks and objectives.
  How To Tell a Launch From a Release Article: Learn the difference between a release and a launch in our latest article. Spoiler alert: not every feature needs its own parade
  Overcoming the Four Hurdles to Product Launch Success Article: Looking for highly tactical approaches to product launch? This resource offers four hurdles B2B companies must sequentially leap to achieve product launch success.
  Planning a Launch: Communicate Globally, Execute Locally Article: Planning a global launch? Read this article for tips and tricks on distribution channels, regional considerations and more. 
  10 Ways to Identify an Impending Product Launch Disaster Article: Concerned your launch is not going to plan? Here are ten easily identifiable signs to watch for that can help predict if a launch may be in trouble - and what do do about them if they apply to you.
  6 Secrets of a Winning Product Launch Article: Good news: you can confidently plan and execute a winning launch. More good news? With the 6 Secrets of a Winning Product Launch contained here, you can do it without blowing your budget.
  A Better Reference Process Means Better Launches Article: Struggling to secure and execute customer reference interviews? This guide is here to help. 
  All Together Now: Building the Product Launch Team Article: Wondering if you need a launch manager? Pro tip: you do. And a supporting team to boot. This article walks you through the process for building the most effective launch team. 
  Goals, Readiness and Constraints: The Three Dimensions of Product Launch Article: A successful product launch requires skill, experience, market knowledge, and a process- this article walks you through stories of when launches can fail, or ascend to greatness. 
  HubSpot’s Formula for Product Launch Success Article: This write-up from HubSpot reviews how they created a proven formula for their launch readiness, including a deep understanding of their audience, team, and vision. 
  10 Product Launch Red Flags Article: Wondering what red flags you should look for to avoid a doomed Product Launch? Check out this resource from Pragmatic on 10 Launch red flags.

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Videos, Webinar & Podcasts
Anatomy and Evaluation of a Successful Product Launch Webinar: In this product chat we welcome Trishna Sharma, Product Manager at Meta for a conversation on how to look at the key components of a successful product launch and evaluation techniques you can use to drive powerful outcomes.
  When Is Launch Over? Podcast: Too often companies think of a launch as an event, or worse, a single day circled in red on the calendar. But a launch isn't an event it's a process, a process designed to build momentum. But if that's the case when is it ever done? Listen in as Diane Pierson, Pragmatic Marketing instructor extraordinaire, explores all this and more in this episode of PragmaticLive.
  Managing Launches in a Rapid Release Environment Podcast: In today’s agile and SaaS environments companies can release code on a near constant basis. But what does that mean for the launch team? Do they create a launch plan and project for every code release? How do they keep customers, and salespeople, informed about all the important changes without overwhelming them with noise? Check out this podcast to learn more.
  The 30 Day Launch Plan – Week 3 Podcast: The third part of the Launch Plan breaks down what the essential components for your business are, and there are as few surprises as possible. 
  The 30 Day Launch Plan – Week 2 Podcast: In the second part of the Launch Clinic Podcast, Dave reviews questions to ask your team, identifying potential bottlenecks and getting to know your buyers. 
  The 30 Day Launch Plan – Week 1 Podcast: In this three-part series we explore the 30 Day Launch Plan with Dave Daniels, including the blueprint to help with planning. Episode one focuses on defining launch goals and how to narrow and help focus what you’re trying to accomplish. 
  Using Competitive Intelligence to Ensure a Successful Product Launch Webinar: In this Webinar, we look at how to utilize competitive research to validate, plan, execute and promote a new product through the entire launch process. We’ll follow a product launch timeline, laying out key milestones to include competitive analysis and examining how to act upon feelings to successfully bring a new product to market.
  Is Your Growth Plan Dead On Arrival Webinar: You put a lot of energy into creating go-to-market plans that will produce growth. But too often the plan is dead before it’s even launched. And that failure can be traced back to one unasked question: Will it work? The answer is in this Webinar!
  How Betas Can Give Your Product a Competitive Edge That Sets You Apart Webinar: When you gather customer feedback about your product during the beta phase, you improve your product validation, your customer experience and your competitive edge. An added bonus? If you conduct side-by-side testing of your product and those of your competitors, you can identify new marketing angles and sales strategies before your product is out the door.
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Additional Resources
Launch Cohort Group We have a whole group dedicated to the conversations, resources, and experts on the topic of Launch. Join the group here.
The Art and Science of Launch This full magazine issue of The Pragmatic is here to help your team get ready for its next big launch. From best practices to one of the biggest case studies in marketing history, the insights in this issue will help take all of your future launches to new heights.
10 Red Flags This infographic is full of information on the red flags to avoid in your launch plans. 

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