Advocacy

Identify customers who are willing to give testimonials, case studies and references and amplify their voice in the market.

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PAC Discussions
Pass the Case Study Litmus Test Can your reviews pass the Case Study Litmus Test?
  Advocating For Your Own Mental Breaks Here members share ways they like to decompress, "mentally floss" and offer up some good listening suggestions. 
  Earned Advocacy Score vs. Net Promoter Score How are we talking to customers and ensuring they have long term net promoter score value?
  Best Practices for Customer Feedback and VoC Programs with Joy Levin This call packs a ton of excellent, actionable information into every minute. Our report walks through VoC best practices, advanced survey questions, and where to place your value focus on your data.
  Success Story Framework & Example Questions This thread shares examples of how to collect customer success stores and case studies.
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Articles, Blogs & Reports
Give Buyers What They Want: How B2B Companies Can Use Online Reviews to Get Ahead Article: User reviews can provide critical insight into what your buyers want and need. In this article, we discuss how user reviews should be brought to the forefront of conversations surrounding your buyers and how best to use them! 
  Seven Ways to Acquire and Retain Customer References Article: Satisfied customers willing to serve as references for your new prospects often make the difference between winning and losing the sale. Getting and keeping those references, however, is a challenging and time-consuming job.
  Building Better Customer Reference Programs Article: Evaluate, build and recruit for customer reference program success.
  Building an Online Community to Increase Revenue Article: Here we discuss our three-part framework comprised of people, learning, and results to create an effective online community. 
  Crowd Branding Article: Put your customers to work marketing your products

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Videos, Webinar & Podcasts
Advocating For More Resources Peer Workshop: In this workshop peers offer insights, angles and strategies you can utilize and take back to leadership when looking to advocate for more resources, tools, hires and beyond.
  Rise Above the Competition Using Peer Reviews Webinar: In this webinar we discuss the power of peer reviews and how they can be used to increase sales and improve your products customer service. 
  Peer-to-Peer Sales, the Next Frontier? Webinar: Consider this: The average buyer gets 100+ emails a day, opens just 23 percent and only clicks on 2 percent. In addition, 75 percent of B2B buyers wish vendors would put a lid on the fluffy sales-speak that's frequently found in marketing content. Now consider that the average B2B buying committee consists of eight people, all with differing opinions and objectives, and it's no wonder B2B Buyers are looking for ways to cut through the chaos.
  Winning Buyers with the Brutal Truth Webinar and Podcast: Did you know that less than 37% of buyers find technology vendors to be open and honest about product limitations? Or that buyers often describe marketing collateral as "word salad?" It's no wonder there's a crisis of trust in technology marketing.

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