Design

Design is Pragmatic's course for product managers who want to partner with designers. Pragmatic's Business Strategy & Design course is for designers who want to map their processes to product strategy. 

When product managers attend Design and designers attend Business Strategy & Design, they can together create intuitive products the market will embrace.

This bundle contains the resources, strategies and conversations that alumni have used to successfully elevate the impact of their product design. 

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Tools & Templates
Note: Tools & Templates are accessible by course completion. 
You will not be able to access templates that you haven't taken the course for.
  Action Plan Each section of this Action Plan provides specific steps that you and your team should take to identify market-winning solutions. Use the sample questions to guide collaboration with your design colleagues, and add your own based on your learnings in Design.
  Refined User Persona Template Work with designers to create a fully-refined, research-based user persona with this template.
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PAC Discussions
Advice For Partnering With UX/UI Designers In this thread, members share approaches for getting the most from your partnerships with design and best ways for helping them to succeed.
  Ask Me Anything With Design Instructors Jim Dibble and Shannon McGarity Hear from our Design Instructors as they share the biggest design faux pas and the diverse array of areas that design contributes to in all stages of the product development cycle.
  Ask Me Anything With Design-Thinking Guru Kenya Odour Peers exchange and share thoughts on how to approach design thinking, ways to navigate organizational change and techniques you can use when looking to validate ideas. 
  When Product Manages Designers Here members exchange resources and approaches for managing UX teammates. 
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Articles, Blogs & Reports
Article | "From the Black Box To the Sandbox" Read the feature article by Shannon McGarity and Jim Dibble in the Fall/Winter 2020 issue of The Pragmatic, in which the two directors of design practice at Pragmatic Institute share key collaboration points for product and design teams that will drive productivity and successful solutions.
  Article | "Building Product Strategy with Design Thinking" Read an article in The Pragmatic Fall/Winter 2020 issue about PAC Founder and Vice President of Product Solutions and Strategy at Quantum Health David Westfall. Westfall shares how he successfully merged design thinking principles with the Pragmatic Framework in his own work and team.
  Ebook | "Exploring Design" Download “Exploring Design,” Pragmatic Institute’s ebook for product managers on collaboratively more effectively with designers. Get an introduction to key design practices, learn how design capabilities overlay the Pragmatic Framework, and use the activity to lay a foundation for more effective partnership.
  Ebook | "Unlock Market Insights With Design Research" Part two in our “Exploring Design” series is here! Download the eBook “Unlock Market Insights with Design Research” to learn how to leverage the power of design research in exploring your market and evaluating potential solutions.

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Videos, Webinar & Podcasts
Podcast | Turning Knowledge into Impact: How Pragmatic Courses Drive Organizational Change “We're not looking for the learning itself; we're looking for that behavior. We want that application. That is where the real value is for any organization or business.” - Erica Sutula
What makes Pragmatic’s courses effective and impactful? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, and Erica Sutula answer that question.
  Webinar | Leveraging the Power of Design Design Practice Co-Director, Jim Dibble, and Product Instructor, Amy Graham, shared their best advice for leveraging your organization’s design resources to work more strategically toward a successful product. The team did a deep dive into overcoming tension and misunderstanding between product and design teams, advocating for design resources and partnering with UX designers on NIHITO research and crafting user personas.
  Webinar | Designing for Change with The Knosler Model: UX Edition In this chat, we were joined by Mike Donahue, Senior UX Designer at Dick's Sporting Goods, who introduced us to the Knoster Method : a proven framework that can be used to plan, design, and communicate change with internal stakeholders. Mike shared about the importance of change management to the design discovery and execution and discussed how crucial it is to understand that product managers and designers have the responsibility to plan for, design for, and communicate about that change.
  Podcast | The Importance of Design for Product Managers We all know design and product are powerful partners in the journey toward market-winning solutions. On this episode of Pragmatic Live, Co-Director of Design Practice Shannon McGarity joins our host Rebecca Kalogeris, VP of Marketing and Product Strategy, to share a sneak peek into Pragmatic Institute's upcoming design vertical.
  Podcast | How to Build a Stronger Partnership with Design Jim Dibble joins host Rebecca Kalogeris on the January 8 episode of Pragmatic Live. Get to know one-half of the team behind Pragmatic Institute’s upcoming design practice, take away next steps for creating more user-friendly products, and hear all about our exciting new course Design.

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