Positioning

Describe the product by its ability to solve market problems. Create internal positioning documents that will be used to develop external messages focused on each key buyer or persona.

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Tools & Templates
Note: Tools & Templates are accessible by course completion. 
You will not be able to access templates that you haven't taken the course for.
Positioning Document and Worksheet Tools for focusing on problems not features and examples of successful positioning
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PAC Discussions
Where Does Positioning Live in Your Org? Here members exchange the stakeholders and teams that own positioning within their varying organizations. 
Marketing Themes How do you shape a consistent message to your customers? Erik Wolf and Greg Bong walk you through their position.
How to Position Market Fit Here peers exchange thoughts on how to think about effective positioning for potential employees and ideas for scaling successfully.
  Product Strategy - advice needed PAC members share in launching their product and defining specific alignments to positioning.
  Ask Me Anything: May 26-29, Chad Eckes This AMA is full of advice on how to position your product, including working with Marketing at your design and approach.
  How to position going from "free" to paid upgrades? This thread is full of suggestions on how to navigate a reposition in a product or offering
  How to test positioning, messaging and sales tools with buyers Get insights into how your peers test messaging before it hits the masses
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Articles, Blogs & Reports
(Article) Branding and Positioning What's the difference? And can you afford it?
  (eBook) The Name Game 33 tips and tactics for generating names.
  Positioning Document: Example, "Team Builder" Quiz: Whether you're a strategist, provocateur, collaborator, or orchestrator, innovation comes in many forms. Take the assessment to find out where your strengths land now!
  Positioning Document: Example, "Product Minder" Check out this resource that outlines how to use the Positioning Document when implementing a new organizational/tracking tool for your product team.

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Videos, Webinar & Podcasts
Foundations Review: Positioning Refresher Video: Looking for a quick reminder on Positioning? Join Pragmatic Instructor Amy Graham as she defines and explores the Pragmatic definition of Position. 
This refreshes video is great for those who are looking for reminders on:
- How to focus on problems, not features
- Examples of successful positioning
- What to avoid in your positioning process
Turn Your Market Research Into Strategy Webinar: In this webinar, we welcome Scott Lien, CEO and co-founder of GrandPad for a conversation on how to leverage market research to build powerful positioning and ways to utilize Pragmatic principles in the real world to gain strategic advantage.
Brand Positioning Workbook: A Simple How-To Guide To More Compelling Brand Positioning, Faster Bookclub: Join author and Forbes business council member Ulli Appelbaum for a conversation on how to utilize relevant positioning solutions to help you create truly differentiating and distinctive product and brand positioning.
How to Build Personas & Positioning that Wins Customers Webinar and Podcast: Too often, building customer personas and brand positioning turns into an exercise in futility. How can product teams turn these building blocks into a crucial framework that increases revenue and customer acquisition? Logi Analytics faced this challenge last year, which led the team to conduct vital persona research that sets the brand apart in the crowded business intelligence software market. 

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