SaaS

Product Management in a SaaS world provides a unique set of challenges and opportunities for Product Professionals. We have put together this collection of curated resources to give you quick access to all the best items to make sure your SaaS product is ahead of the curve. Got a resource you think needs to be on the list? Give us a holler! We are always adding and updating. 

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PAC Discussions
How do you structure a SaaS B2B product team? Here peers exchange their best practices for organizing a SaaS B2B product team. 
  When is it best to employ API's over SDK's? Community members cast their votes and share tactics for finding what works best for your own SaaS situation.
  How do you Transition from Execution based Pricing to Subscriber Pricing? Members exchange thoughts on how to tackle transitions and strategies for tiering and approaching market segments. 
  How do you Market a Service, not a Product? Here, members exchange different approaches to marketing a service rather than a product.
  SaaS Beta Testing Feedback and Metrics In this thread, members share metrics that can help you test product development and design.
  SaaS Product Decks vs. Product Demos PAC members exchange thoughts on product decks and how to best communicate value.
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Articles, Blogs & Reports
How SaaS Broke Your Buyer Journey Map and How to Fix It This article explores the landscape of how customers have altered their behaviors and expectations with SaaS, and offers advice around adding a new step to our buyer journey map, even beyond the purchase.
  How to Price SaaS Products Pricing SaaS products presents unique challenges and opportunities for product and marketing teams. This article walks you through pricing based on customer value, the lifetime value of your customers, and how to keep your pricing simple.
  SaaS Product Management Wondering exactly how product management of SaaS products is different? This resource explores a variety of differences between on-premise vs on-demand processes for software.
  The Economics of Software as a Service (SaaS) vs. Software as a Product Looking to compare the differences between purchasing software as a service vs as a product? Check out this article that outlines the misunderstandings, economics, and benefits of software licensing. 
  The Freemium Business Model and Viral Product Management If you’re curious about the choices users make in a freemium business model, be sure to read this article by Scott Selhorst. Included are some background terms for the cost model used to determine revenue in SaaS pricing. 
  Scaling Faster with Product-Led Growth Our products need to move quicker to convert, retain, and upsell customers. This article walks through the battleground of SaaS products, and how to direct your focus as you expand your product portfolio. 
  Identify and Diagnose Customer Churn This article walks through the new model needed to describe the buyer journey in the subscription economy, and where to focus your time before your customers escape.

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Videos, Webinar & Podcasts
A Journey Through Pricing Podcast: In this episode of Pragmatic Live, director of pricing strategy at Auth0, Ismail Madni, and Pragmatic Marketing instructor and pricing guru, Mark Stiving, discuss Ismail’s journey into pricing, SaaS, and how to turn free customers into paying customers.
  The Buyers Journey Podcast: In this episode of PragmaticLive, Rebecca Kalogeris, Pragmatic’s VP of Marketing, and Dennis Chepurnov, Sr. Product Manager with Hyland Software, discuss the positives and negatives of a SaaS deployment strategy, as well as how to properly redefine your buyer’s journey map.
  Managing Launches in a Rapid Release Environment Podcast: In today’s agile and SaaS environments companies can release code on a near constant basis. But what does that mean for the launch team? Do they create a launch plan and project for every code release? How do they keep customers, and salespeople, informed about all the important changes without overwhelming them with noise? Rebecca Kalogeris teams up with two Pragmatic Marketing instructors—Mark Stiving and Dave Daniels—to tackle just these issues.
  The Pricing Coach: Optimizing Pricing for a Will I Software Product Podcast: The coach is in and in this episode Mark Stiving works with Stewart Rogers on optimizing the pricing of his learning management system’s reporting solution. 
  How to Launch and Grow Your Subscription Business Webinar: He’s back again, and he’s talking pricing. In this webinar, Mark Stiving explains what you need to understand to build an effective subscription-based product model. Learn the five basic KPIs involved and how to improve your chances of long-term viability. Mark also walks through the three revenue buckets you’ll need to manage, the revenue bucket that’s most important to rapid growth, and the four ways to grow the most important bucket. 
  Context is King: Data Focused Customer Engagement Webinar: Check out this webinar to learn how product managers and product marketers are leveraging anonymous application usage data to deliver the right message to the right user at the right time: when they are using their applications. With special guest, Keith Fenech, VP of software at Revulytics.
  Delight Your Customers While You Turn a Profit Webinar: Why is pricing software-as-a-service (SaaS) different than pricing traditional products, and why is customer lifetime value so essential for product success? In this webinar, we explored the unique challenges—and opportunities—of pricing a variety of software products. 
  The Forever Transition with Robbie Kelman Baxter Webinar: Join Pragmatic and Robbie Kelman Baxter on how to transform your SaaS business models. Wondering how you can drive your membership economy? Tune into the webinar!
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Additional Resources
Speaking the Same Language Check out this case study on how Sabre Airline Solutions leverages Pragmatic Marketing best practices to transform and scale its business.

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