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Sales Alignment

Use your market knowledge to help sales align their selling process to the way the market wants to buy.

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	Tools & Templates Note: Tools & Templates are accessible by course completion. You will not be able to access templates that you haven't taken the course for.
	Sales Tools Map	Look to this resource when documenting the needs, qualifications and details of products for your sales team.

	PAC Discussions
	Role of Sales in Product Development	In this thread, peers share how they navigate the role of sales within their product development, market visit, and solutioning endeavors.
	Partnership with Sales	Here members share perspectives surrounding NIHITO visits with Sales and building customer relationships.
	AMA with Mark Roberts: Sales Enablement and Relationships	This AMA is full of advice on Sales Enablement, Alignment, and Relationship Building!
	Product Training	How do you train your sales team? Members share their insights on this thread.
	Sales Product Decks vs. Sales Product Demos	Here members exchange their thoughts on product decks and how to best communicate value.

	Articles, Blogs & Reports
	What the Heck Is Sales Readiness Anyway?	Article: What does sales readiness mean and what does it entail for your sellers? Checkout this article that highlights the importance of sales readiness and how it can help your sales reps!
	Confessions of a Sales Guy	Article: An insider's look at how product management can work more effectively with sales.
	Ask the Experts: Can Win/Loss Speed Up the Sales	Article: Can win/loss speed up the sales cycle?
	Reengineer Your Sales Process in Four Steps	Article: Does your organization have a well-defined sales process? An ill-defined sales process will undermine the important strategic work of the product team and hinder an organization's success.
	Make Salespeople the Champions of Your Pricing Strategy	Article: How can you make your sales-people become champions of your pricing strategy through compensation plans, tools, and messaging? Checkout this article to find this out and more!
	Ask the Experts: How can I measure sales enablement, public launches and customer happiness?	Article: Here we take a deeper look at sales enablement, public launches and customer happiness to better understand how you can measure these end goals through intermediate objectives.
	Selling: It Takes an Ecosystem	Article: How best can you sell in a market where consumers are becoming the new experts? Old tactics such as scripted cold calls may not be the best approach, check out what we recommend here!

	Videos, Webinar & Podcasts
	Why does Sales Act this Way???	Podcast: In this we discuss sales and marketing alignment and Pragmatic's annual Product Management and Marketing survey and the information it provides.
	Internal Partners: Understanding Sales Personas	Podcast: How do you use the ideas of personas inwards when thinking about the departments that product and marketing work with closely with? To answer this we look at B2B sale organizations and how this can be successfully done in that business model.
	Mapping the Sales Trail	Webinar and Podcast: Are you going down a dead-end trail with the wrong customers? Are your best prospects wandering away or taking too long to say yes?
	Keys to Successful Sales Enablement Team	Podcast: Here we are joined by Jen Haskell who does Sales Enablement for Monotype. She tells us about her approach to sale enablement and how it is beneficial for all in the product marketing space to consider.
	Sales & Marketing: Till Death Do Us Part	Podcast: Here we look at the alignment of Sales and Marketing and the importance of these two being able to successfully come together.
	Aligning Your Product and Sales Teams for Success	Webinar and Podcast: Today, competition is fierce, and winning products can become obsolete overnight. Your products will not sell themselves though.
	Why is Sales & Marketing Alignment So Hard?	Podcast: Today we chat about the alignment of sales and marketing, it's importance, and how it can be done successfully. We discuss where the disconnect between the two exist and how this can be overcome.
	How we Built This: How I Built This: Higherlogic's Cross-Functional Adaptation in the Face of Crisis	Community Call: How did a team with stakeholders in everything from events to product to education align with Sales? We explore that through our How I Built This Call.

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