It’s no secret that pricing is one of the most challenges topics to tackle within the product sphere. Understanding willingness to pay and how to meet the needs of your market isn’t easy, but luckily we have some support to help you along the way.
Assets:
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Webinar: Pricing is an art, just ask the Head of Pricing at Zoom. Luckily, you can turn pricing into a strategic weapon by using data insights to help guide you.
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Template: See where your determined value stacks up against the competition by using this value matrix worksheet.
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Podcast: Hear from pricing expert Mark Stiving on how you can utilize pricing strategies to make better informed decisions that eliminate customer loss and market disruption.
Peer Conversations:
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Curious how to test pricing within your GTM plan? Grab some peer pointers from this thread.
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Subscription-based pricing can be a beast, use these helpful guidelines to help you clarify and identify your key pricing metrics.
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Understanding why pricing fails in the first place is as important as understanding how to move the needle.
After something else? Email our community team at community@pragmaticinstitute.com