Personas are one of the most widely used tools in Product—but also one of the most misunderstood. Too often, they become static documents, based on assumptions, that teams rarely reference. So how do you create personas that actually influence decisions ? How do you keep them current? And...
06-04-2026 | 11:30 AM - 12:15 PM ET
A strong value proposition can sharpen your positioning, improve conversion, and clarify your product's purpose—but writing one that truly resonates with buyers is notoriously difficult. How do you avoid generic statements? How do you test whether your message actually matters to...
05-07-2026 | 11:30 AM - 12:15 PM ET
A roadmap is a communication tool. But getting teams to trust, use, and align around your roadmap is a real challenge. How do you balance strategic direction with changing priorities? What helps stakeholders understand tradeoffs? How do you prevent your roadmap from becoming promise … or a...
04-02-2026 | 11:30 AM - 12:15 PM ET
The course experience is intense, isn’t it—so much useful info coming at you. How will you remember it all? How will you implement it? How have other people done it? That’s what the Pragmatic Alumni Community (PAC) is for. It’s where you put your education to work. Join us for a New Member...
06-24-2026 | 11:30 AM - 12:00 PM ET
05-27-2026 | 11:30 AM - 12:00 PM ET
04-22-2026 | 11:30 AM - 12:00 PM ET
03-25-2026 | 11:30 AM - 12:00 PM ET
Collecting win/loss data is only half the battle—the real challenge is turning those insights into meaningful action. Too often, findings end up in a slide deck that gets skimmed once and forgotten. How do you make sure the effort pays off? How can you turn interviews and analysis into sharper...
03-05-2026 | 11:30 AM - 12:15 PM ET
02-25-2026 | 11:30 AM - 12:00 PM ET
The discovery process can make or break your product decisions—but there’s no one-size-fits-all approach. From early interviews and hypothesis testing to MVPs and stakeholder alignment, discovery is often messy, nonlinear, and highly dependent on context. So how are other product teams...
02-05-2026 | 11:30 AM - 12:15 PM ET