Understanding the market requires more than dashboards, secondhand feedback, or internal opinions. Product teams need direct conversations with buyers, users, and others in the market—but not every team has a dedicated research function to make that easy. So how do you make direct market...
08-06-2026 | 11:30 AM - 12:15 PM ET
The course experience is intense, isn’t it—so much useful info coming at you. How will you remember it all? How will you implement it? How have other people done it? That’s what the Pragmatic Alumni Community (PAC) is for. It’s where you put your education to work. Join us for a New Member...
09-23-2026 | 11:30 AM - 12:00 PM ET
08-26-2026 | 11:30 AM - 12:00 PM ET
07-22-2026 | 11:30 AM - 12:00 PM ET
We all know what a strong market problem looks like. But in practice, it’s easy to see what we want to see. Customer feedback can be noisy. Internal pressure can be strong. And sometimes, a problem feels real long before the evidence is there. That’s where this community comes in. ...
07-09-2026 | 11:30 AM - 12:15 PM ET
Post- Foundations , it's time to apply class insights with our key tool: The Gap Analysis Why the Gap Analysis? This is the most important tool we teach – And it's crucial for bridging daily tasks with long-term goals. The Gap...
06-24-2026 | 11:30 AM - 12:00 PM ET
How to get in contact with us Welcome to the Pragmatic Alumni Community Maybe you just completed your first Pragmatic course (congrats!), or maybe you've been away for a bit and need to refresh, whatever situation you find yourself in, these resources can help you get started in the Pragmatic...
Join us for the official program launch.
In our previous guides, we’ve covered defining user personas and using them to guide your design process . Now, let's take the next step: exploring the problem space through experience mapping. Start by capturing how your persona currently...