Understanding the market requires more than dashboards, secondhand feedback, or internal opinions. Product teams need direct conversations with buyers, users, and others in the market—but not every team has a dedicated research function to make that easy. So how do you make direct market...
08-06-2026 | 11:30 AM - 12:15 PM ET
The course experience is intense, isn’t it—so much useful info coming at you. How will you remember it all? How will you implement it? How have other people done it? That’s what the Pragmatic Alumni Community (PAC) is for. It’s where you put your education to work. Join us for a New Member...
09-23-2026 | 11:30 AM - 12:00 PM ET
08-26-2026 | 11:30 AM - 12:00 PM ET
07-22-2026 | 11:30 AM - 12:00 PM ET
We all know what a strong market problem looks like. But in practice, it’s easy to see what we want to see. Customer feedback can be noisy. Internal pressure can be strong. And sometimes, a problem feels real long before the evidence is there. That’s where this community comes in. ...
07-09-2026 | 11:30 AM - 12:15 PM ET
Post- Foundations , it's time to apply class insights with our key tool: The Gap Analysis Why the Gap Analysis? This is the most important tool we teach – And it's crucial for bridging daily tasks with long-term goals. The Gap...
Personas are one of the most widely used tools in Product—but also one of the most misunderstood. Too often, they become static documents, based on assumptions, that teams rarely reference. So how do you create personas that actually influence decisions ? How do you keep them current? And...
06-04-2026 | 11:30 AM - 12:15 PM ET
A strong value proposition can sharpen your positioning, improve conversion, and clarify your product's purpose—but writing one that truly resonates with buyers is notoriously difficult. How do you avoid generic statements? How do you test whether your message actually matters to...
05-07-2026 | 11:30 AM - 12:15 PM ET
06-24-2026 | 11:30 AM - 12:00 PM ET
05-27-2026 | 11:30 AM - 12:00 PM ET